How fashion D2C brands are replacing expensive model photoshoots with AI virtual try-on — and getting 3x more ad variants for 10% of the cost.
The High Cost of Fashion Creative
Fashion is a visual medium. To sell apparel online, you need high-quality images and videos of models wearing your clothes. But organizing photoshoots, hiring models, and managing logistics is a massive drain on resources.
Virtual Try-On Changes Everything
AI-powered virtual try-on allows you to upload a simple flat-lay or ghost mannequin image of your garment and instantly generate realistic photos and videos of AI models wearing it. You can choose models of different ethnicities, body types, and ages to perfectly match your target audience.
The Impact on ROAS
Brands using virtual try-on are seeing a 3x increase in ad variants and a significant boost in ROAS, as they can rapidly test different model demographics and styling options without the cost of a physical reshoot.