How fashion D2C brands are replacing expensive model photoshoots with AI virtual try-on — and getting many more ad variants at a fraction of the cost.
The High Cost of Fashion Creative
Fashion is a visual medium. To sell apparel online, you need high-quality images and videos of models wearing your clothes. But organizing photoshoots, hiring models, and managing logistics is a massive drain on resources.
Virtual Try-On Changes Everything
AI-powered virtual try-on allows you to upload a simple flat-lay or ghost mannequin image of your garment and instantly generate realistic photos and videos of AI models wearing it. You can choose models of different ethnicities, body types, and ages to perfectly match your target audience.
The Impact on Creative Testing
Brands using virtual try-on can produce many more ad variants at a fraction of the cost, rapidly testing different model demographics and styling options without a physical reshoot.