Terms of Service

By accessing or using MorphAds ("Platform", "Service", "we", "us"), operated by Samuditha Learning Systems Pvt. Ltd., you agree to be bound by these Terms of Service ("Terms"). If you are using the Platform on behalf of a business, you represent that you have authority to bind that business to these Terms.

These Terms constitute a legally binding agreement between you ("User", "you") and Samuditha Learning Systems Pvt. Ltd. ("Company"), a company incorporated under the Companies Act, 2013, with its registered office in Jaipur, India.

If you do not agree to these Terms, please do not use the Platform.

MorphAds is an AI-powered creative platform that generates UGC-style video advertisements for brands and businesses. The Service includes:

• AI-generated video ad creation from product images
• AI creator/avatar selection and customisation
• Multi-language script generation (Hindi, Tamil, Telugu, and 6 other Indian languages)
• Video rendering and export in multiple formats
• Credit-based billing with Razorpay payment integration

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

To use MorphAds, you must:

• Be at least 18 years of age
• Provide a valid Indian mobile number for OTP-based authentication
• Provide accurate, current, and complete information during registration
• Not have been previously suspended or removed from the Platform

You are responsible for maintaining the confidentiality of your account and for all activities under your account. Notify us immediately at support@morphads.in if you suspect unauthorised access.

Credit System: MorphAds operates on a prepaid credit model. 150 credits = 1 AI UGC video. Credits are purchased in packs and deducted upon successful video generation.

Payments: All payments are processed securely through Razorpay. We accept UPI, debit/credit cards, and net banking. All amounts are in Indian Rupees (INR) and include applicable GST.

Credits never expire as long as your account remains active.

Refund Policy:

• Credits are non-refundable once purchased, except in cases of technical failure on our end
• If a video generation fails due to a platform error, credits will be automatically restored
• In case of accidental duplicate payment, contact us within 7 days for a full refund
• Refund requests must be sent to billing@morphads.in with your order ID and registered mobile number
• Approved refunds are processed within 5–7 business days to the original payment method

For disputes, please refer to our Grievance Redressal mechanism in Section 12.

Your Content: You retain all rights to product images and brand assets you upload to the Platform. By uploading content, you grant MorphAds a limited, non-exclusive, royalty-free licence to use your content solely for generating your requested outputs.

Generated Outputs: Upon successful generation and sufficient credit deduction, you own a perpetual, worldwide licence to use the AI-generated video outputs for commercial advertising purposes.

Platform IP: MorphAds, its AI models, avatars, software, and brand are owned exclusively by Samuditha Learning Systems Pvt. Ltd. You may not copy, reverse-engineer, or redistribute any part of the Platform.

AI Avatars: All AI creator personas (Aisha, Rohan, Meera, Arjun, and others) are synthetic, computer-generated likenesses. They are rights-cleared for commercial advertising use under Indian law.

MorphAds is committed to full compliance with Indian advertising regulations:

• ASCI Guidelines (2023):All AI-generated video outputs automatically include an "AI Generated" disclosure label as required by the Advertising Standards Council of India
• MeitY IT Rules 2021 (Amendment 2023):Our platform complies with requirements for AI-generated content labelling under India's IT intermediary rules
• DPDP Act 2023:We handle all personal data in accordance with India's Digital Personal Data Protection Act
• Consumer Protection Act 2019: AI-generated endorsements on our platform are clearly disclosed as synthetic and not genuine consumer testimonials

You are responsible for ensuring your use of generated content complies with platform-specific advertising policies (Meta, Google, Instagram, etc.) and any sector-specific regulations applicable to your industry.

You agree not to use MorphAds to:

• Create content that is defamatory, obscene, or violates the IT Act 2000 or IPC
• Generate deepfakes of real identifiable individuals without their explicit written consent
• Create misleading health claims that violate CDSCO or FSSAI regulations
• Produce content promoting illegal products, hate speech, or communal disharmony
• Circumvent platform safety systems or attempt to access other users' data
• Use the Service for any purpose that violates applicable Indian or international law
• Resell, sublicence, or white-label the Platform without our written consent

Violation of these prohibitions may result in immediate account suspension and potential legal action.

The Platform is provided "as is" and "as available" without any warranties, express or implied. We do not warrant that:

• The Service will be uninterrupted, error-free, or completely secure
• Generated content will meet your specific business requirements or conversion targets
• AI-generated outputs will be accepted by all advertising platforms without modification

To the maximum extent permitted under Indian law, MorphAds disclaims all implied warranties including merchantability, fitness for a particular purpose, and non-infringement.

To the fullest extent permitted by applicable Indian law, Samuditha Learning Systems Pvt. Ltd. shall not be liable for:

• Any indirect, incidental, special, or consequential damages
• Loss of revenue, profits, or business opportunities arising from use of generated content
• Third-party advertising platform rejections or policy violations
• Data loss due to circumstances beyond our reasonable control

Our aggregate liability for any claim shall not exceed the total amount paid by you to MorphAds in the 3 months preceding the claim.

You agree to indemnify and hold harmless Samuditha Learning Systems Pvt. Ltd., its directors, employees, and agents from any claims, damages, or expenses (including legal fees) arising from: (a) your use of the Service; (b) your uploaded content; (c) your violation of these Terms; or (d) your violation of any third-party rights.

We may suspend or terminate your account immediately if you violate these Terms or engage in conduct harmful to the Platform, other users, or third parties.

You may terminate your account at any time by contacting support@morphads.in. Upon termination, your unused credits are forfeited. Downloaded video outputs remain yours.

In accordance with the Information Technology (Intermediary Guidelines) Rules 2021, we have appointed a Grievance Officer:

• Name: Grievance Officer, MorphAds
• Email: support@morphads.in
• Address: Samuditha Learning Systems Pvt. Ltd., Elements Mall, Ajmer Rd, Uma Colony, Shanti Nagar, DCM, Jaipur, Rajasthan 302019
• Response time: Within 24 hours of receipt; resolution within 15 days

For billing disputes specifically, contact billing@morphads.in with your registered mobile number and Razorpay order ID.

These Terms are governed by the laws of India. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts in Jaipur, Rajasthan, India.

Before initiating legal proceedings, both parties agree to attempt resolution through good-faith negotiation for a period of 30 days.

We may update these Terms periodically. We will notify registered users via SMS or email at least 7 days before material changes take effect. Continued use of the Platform after the effective date constitutes acceptance of the revised Terms.