How to Label AI Ads on Meta & YouTube
By MorphAds TeamUpdated 2 min read
If an ad’s video is AI-generated, you disclose it in two places: on the platform and on the creative itself. Meta and YouTube both provide an AI-content (or “altered/synthetic content”) disclosure setting you turn on when you publish, and India’s ASCI expects AI-generated advertising that could influence a purchase to carry a clear label. MorphAds handles the creative half by baking a visible AI-generated disclosure into every video it renders, so the file you download is already labelled; you still switch on the platform’s own disclosure toggle when you upload the ad. Treat the two as complementary — the platform flag and the on-video label — rather than relying on either one alone.
Key facts
- Disclose in two places: the platform’s setting and a label on the video itself
- Meta and YouTube each have an AI or synthetic-content disclosure toggle at upload
- India’s ASCI expects AI ads that could sway a purchase to be clearly labelled
- MorphAds bakes a visible AI-generated disclosure into every rendered video
- You still turn on the platform toggle when you upload — the baked label does not replace it
- Disclosure is about how the content was made; every claim in the ad is still the advertiser’s responsibility
What this does not do
- Turning on a disclosure does not make an unsubstantiated claim acceptable — labelling and truthfulness are separate obligations.
- Platform tools and ASCI guidance change; the exact toggle names and wording may differ by the time you publish.
Frequently asked questions
Do I have to disclose that my ad is AI-generated?
In India, ASCI expects AI-generated advertising that could influence a purchase decision to be clearly disclosed, and Meta and YouTube require you to flag AI or synthetic content when you publish. So yes — disclose both on the platform and on the video.
Does MorphAds add the disclosure for me?
Partly. Every video MorphAds renders already carries a baked-in, visible AI-generated label, so the creative half is done. You still switch on the platform’s own AI-content setting when you upload the ad.
Where is the AI-content toggle on Meta and YouTube?
Both platforms surface an AI or “altered/synthetic content” disclosure option in the publishing flow when you post the video. The exact placement and wording change over time, so check the current publishing screen.
Is a labelled AI ad allowed to make any claim?
No. Disclosure only covers how the ad was made. Every product claim — ingredients, results, offers — is still the advertiser’s responsibility and must be truthful and substantiated.
This is a plain-English summary, not legal advice. Platform policies and ASCI’s 2026 guidelines change; confirm the current requirements and consult a professional for your specific ads.
Related guides
- AI Ad Disclosure Rules in India (ASCI)A plain-English reference for ASCI’s risk-based AI labelling framework: what has to be disclosed, what wording to use, and where responsibility sits.
- What Are UGC Ads?Start here if the term is new: what a UGC ad actually is, why the format works in feeds, and what changes when the footage is AI-generated.
- UGC Ads vs Influencer AdsThe practical difference between renting a creator’s audience and buying the creator format — and which one to reach for when you’re testing.
Or go back to all AI UGC ad guides.
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